Amazon EU FBA New Rule Takes Effect September 1: Non-EU Sellers Must Submit MRN & EORI Within 60 Days or Face a Shipment Ban

Mihan Aug 20,2026

Effective September 1, 2026, a major new customs rule will reshape the way non-EU Amazon sellers operate in Europe. Under the new regulation, all sellers not registered as an EU-established business must submit a valid MRN (Movement Reference Number) and EORI (Economic Operators Registration and Identification) number for every FBA shipment entered through the Pan-EU program to any EU fulfillment center, or shipped directly to a fulfillment center in France.

The submission must be completed within 60 days of the shipment's arrival at the Amazon fulfillment center. Failure to do so will result in the suspension of the seller's permission to create new FBA shipments to the EU. Shipments already in transit will continue to be accepted, and inventory already stored in Amazon warehouses will remain sellable — but the ability to restock will be cut off until compliance is restored.

Mihan Logistics Warns: Missing the Deadline Means Losing the Right to Create New FBA Shipments to the EU.

1.What Are MRN and EORI?

For sellers navigating EU customs, understanding the distinction between these two identifiers is critical:

MRN (Movement Reference Number): A dynamic, one-time reference number generated for each individual customs declaration. It changes with every shipment.
EORI (Economic Operators Registration and Identification): A permanent, static identification number assigned to a business entity by EU customs authorities. It remains the same across all shipments.

Both must be obtained from your customs broker or freight forwarder and submitted via Amazon Seller Central under the "Manage Shipments" page, by clicking on "Import Detail Status".

2.Who Is Exempt?

The new rule does not apply to:

Sellers whose company is registered in an EU member state; or

Sellers whose goods are purchased within the EU and can provide a valid purchase invoice as proof.

All other non-EU sellers using Pan-EU or shipping directly to France must comply.

3.Key Compliance Details

Requirement	Details
Effective Date	September 1, 2026
Submission Window	Within 60 days of shipment arrival at FC
Penalty for Non-Compliance	Suspension of new FBA shipment creation rights to EU
Grace Period	Shipments in transit continue; existing inventory unaffected
Multiple MRNs	One shipment can have multiple MRNs; one MRN can cover multiple shipments
Document Retention	Amazon will retain submitted records for at least 6 years

4.What If You Don't Have the MRN Yet?

Amazon has provided a temporary workaround: sellers who have not yet received the MRN from their broker may select the option "My broker has not provided the MRN/EORI as requested". However, this is only a short-term measure — the actual MRN must be submitted as soon as it becomes available.

5.Mihan Logistics: Your Partner in EU Customs Compliance

With years of deep expertise in European dedicated line services, Mihan Logistics is fully equipped to help sellers navigate this new regulatory landscape. Our team provides end-to-end support including:

Customs brokerage with accurate and timely MRN/EORI generation.
Shipment planning to ensure all documentation meets Amazon's requirements.
Real-time tracking and compliance monitoring to keep your supply chain moving.

Don't let paperwork pause your business. Contact Mihan Logistics today to ensure your EU FBA shipments remain compliant — and your shelves stay stocked.

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